Adaptasi digital marketing dalam rangka mewujudkan ekonomi kreatif UMKM di Kelurahan Penjaringansari

Nur Aisyah, Naflah Azmi; Hendrati, Ignatia Martha; Wardaya, Wirya

doi:10.28989/kacanegara.v7i1.1723

Cited by 1 publication

(1 citation statement)

References 15 publications

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“…Without a clear understanding of how technology can benefit their business, MSMEs tend to hesitate in allocating resources and time for digital technology adoption. Researchs indicate that insufficient understanding of digital technology can be a serious impediment for MSMEs in adopting digital technologies [22] [23]. Lack of knowledge in using online marketing technology, website management, social media, and marketplaces can confine SME products to local recognition, inhibiting their business growth potential.…”

Section: Lack Of Knowledge and Awarenessmentioning

confidence: 99%

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

Hendrawan,

Afdhal Chatra,

Nurul Iman

et al. 2024

jidt

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This study aims to examine the challenges and opportunities in the digital transformation of MSMEs, as well as effective technology management strategies. In the digital era, MSMEs face various challenges such as limited financial and human resources, inadequate digital infrastructure, and lack of knowledge and awareness about technology. Nevertheless, digital transformation also offers significant opportunities for MSMEs, including improved operational efficiency, access to broader markets, and the ability to analyze data for better decision-making. Through a qualitative approach with literature review, this research finds that effective technology management strategies are crucial for the successful digital transformation of MSMEs. These strategies include developing a technology strategic plan aligned with business goals, selecting and integrating appropriate systems, and training and developing employees' skills. The proper implementation of digital technology can help MSMEs automate business processes, reduce operational costs, and enhance productivity and innovation. The study concludes that digital transformation is not just about adopting technology but also about changing work processes and mindset to create sustainable added value for MSMEs. With adequate support and well-planned strategies, MSMEs can overcome challenges and leverage digital opportunities for business growth and sustainability.

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Section: Lack Of Knowledge and Awarenessmentioning

confidence: 99%