“…Drawing on Amit & Zott (2001, p.511) a business model "depicts the content, structure, and governance of transactions designed so as to create value through the exploitation of business opportunities". Clauss (2017) reviewed components of the business model literature between 2002 and 2014 and aggregated three core interrelated components, of a business model, namely value creation, value proposition, and value capture (Morris et al, 2005;Johnson et al, 2008;Baden-Fuller & Haefliger, 2013;Zott & Amit, 2013;Massa & Tucci, 2014;Spieth et al, 2014;Dopfer et al, 2017). These elements are synergistically configured and interrelated (Aversa et al, 2015;Casadesus-Masanell & Ricart, 2010;Spieth et al, 2019).…”