Adam Smith’s Virtue of Prudence in E-Commerce: A Conceptual Framework for Users in the E-Commercial Society
Martin Schlag,
Marta Rocchi,
Richard Turnbull
Abstract:As founder of modern political economics and prominent theorist of the commercial society, Adam Smith’s importance is universally recognized. Little, however, has been done so far to develop Adam Smith’s virtue ethics in the context of modern business, characterized by digitalization. This article aims to rediscover Adam Smith’s virtue of prudence and its relevance for the “e-commercial society”: It presents a framework that considers the central place of prudence in the relationship between a prosperous e-com… Show more
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