Actors and emerging information, communications and technology (EICT) adoption: A study of UK small and medium services enterprises’

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

“…These findings were consistent with other participants (A6, A13, A15) and supported by previous studies (see McGrath and Maiye, 2010;Zafar and Mustafa, 2017;Eze et al, 2018). The finding implies the adoption success of DMD will often depend on how active micro-business managers can build their capabilities, integrate and exchange information with other employees and the external context.…”

“…However, little studies have emphasised on digital marketing technologies by SMEs in Nigeria, particularly in Owerri West LGA of Imo State where substantial number of these businesses are SMEs. Studies that investigated issues about SMEs in Nigeria have always adopted approaches used by scholars in the developed world as if Nigeria operates the same culture with those in developed nations.This research focuses on microbusinesses in Nigeria because they are growing rapidly, representing 99 per cent of micro, small and medium enterprises (Kale, 2017) and contribute mainly to Nigeria national output (Eze and Chinedu-Eze, 2018). More specifically, the research centred on service micro-businesses because Nigerian economy is serviceoriented and the sector today is regarded as primary economic driver for digital marketing, and the substantial efforts to expand Nigerians economy is largely dependent on the service sector (Rantapuska and Ihanainen, 2008;Eze et al, 2019).…”

“…The organisational dimension looks at the structures, resources, as well as the size of the business and degree of monopolisation. The environmental dimensions focus on the size of the business, competitors, macroeconomic perspective, and the regulatory background (DePietro et al, 1990;Eze et al, 2018;PR Newswire, 2019;Lian et al, 2014;Maclennan and Van Belle, 2014). According to Alshamaila et al (2013) and Tornatzky and Fleischer (1990), these three dimensions provides both limitations and opportunities for the advancement of technological innovation and shape the manner to which micro-businesses implement new technology.…”

“…HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS | https://doi.org/10.1057/s41599-020-00580-1 ARTICLE HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS | (2020) 7:90 | https://doi.org/10.1057/s41599-020-00580-1 Several studies (Xu et al, 2007;TAL, 2018;Samad et al, 2018;Prause, 2019) have found that service delivery is a major element of any successful business. The quality of services rendered by new technology such as the creation of new or improve customers' benefits and enable efficient service delivery to move potential customers to actual adopters (Eze et al, 2018).…”

“…Technology advances productivity and helps small business in conducting their business activities and develop new industries. SMEs would experience improvement in business performance for those with specific growth objectives (Locke, 2004;Eze et al, 2014Eze et al, , 2018McGrath and Maiye, 2010;Zafar and Mustafa, 2017). Business expansion is associated with the strength of the employees and market share tied to the IT devices.…”