“…Reunis et al (2004Reunis et al ( , 2006 pioneering work on e-ordering adoption at the individual level provides great insights into the process. For example, Reunis et al (2004) discovers that e-ordering system adoption by individuals is sped up by frequent interventions that could 'align' individual and company benefits. Reunis et al (2006) establishes nine determinants of technology dissemination: perceived advantage, demonstration, risk reduction, communication, involvement, training, reward, enforcement and disposition.…”