Actor, Brand in Korean Soap Opera, Chinese Consumer’s Ideal Self and Intent to Purchase the Brand

최낙환,; 임아영,; 모천,

doi:10.21739/ibr.2016.03.20.1.175

IBR

2016

DOI: 10.21739/ibr.2016.03.20.1.175

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Actor, Brand in Korean Soap Opera, Chinese Consumer’s Ideal Self and Intent to Purchase the Brand

최낙환 최낙환¹,

임아영 임아영²,

모천 모천³

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Actor, Brand in Korean Soap Opera, Chinese Consumer’s Ideal Self and Intent to Purchase the Brand

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