“…A host studies (Ask and Ax, 1992;Bailey ,1991;Bjørnenak, 1997;Burns et al,1996;Drury et al,1993;Drury and Tayles ,1994;Drury and Tayles ,1997;Drury and Tayles ,2000;Friedman and Lyne ,1995;Granlund and Lukka ,1998;Hajjawi ,2011;Hajjawi, 2012a;Hopper et al,1992;Innes et al ,2000;Joseph et al,1996;O'Dea and Clarke ,1994;Scapens et al,1996;Theunisse ,1992;de With and van der Woerd ,1994;Yoshikawaet al,1989) investigated product costing practices with country specific variables undertaken in Europe during the last two decades or so. Where qualitative research is seeking to generalize about general issues, representative or 'naturalistic' sampling is desirable.…”