Familiar refrains from nonscience majors taking introductory astronomy classes are, "This stuff is too difficult for a 100-level class," and "I usually get As, but I've been studying harder for this class than any other, and I still have a D!" Many students at the freshman level do not realize that modern astronomy is a rigorous physical science, not just the "naming of stars" or the taking of pretty Hubble Space Telescope pictures. Contemporary astronomy is more properly called astrophysics, literally, the study of the "nature" of celestial objects, what they are like physically and how they behave. Even a descriptive treatment of an object invokes unfamiliar concepts from all areas of science, and it involves exotic phenomena and mind-bogglingly enormous scales that stretch the imaginations of the astronomers themselves.One advantage we have over many other freshman-level introductory science offerings is that there is no part of astronomy that our students must know. This allows us freedom to experiment with content and methods, although it brings a concomitant responsibility to offer students an informative and exciting glimpse of not only what we know about the universe around us but also how we know it.In this chapter, we discuss our efforts to overcome common bottlenecks to learning in astronomy courses. The bottleneck described by the first author (Durisen) concerns difficulties students have in understanding how the analysis of light is used to extract useful astronomical information and their more general failure to grasp how astronomical knowledge is constructed. The second author (Pilachowski) then discusses the second bottleneck, which involves helping students visualize astronomical concepts.