“…The theme environment revolves around experiences in VR from a design and immersion perspective. The literature in this area examines the key design elements of VR, which include immersion (i.e., the level of users' involvement and sense of presence), interactivity (i.e., the way users interact with the virtual environment, which may include physical movements, controllers, and voice commands), and realism (i.e., how close the virtual environment mimic the real-world) (see Ball et al, 2021;Bogicevic et al, 2019;Bower et al, 2020;Chang, 2022;Crescentini et al, 2016;Dehghani et al, 2022;Gelder et al, 2018;Guttentag, 2010;Jacobsen et al, 2022;Jang & Park, 2019;Leung et al, 2022;Lin & Yeh, 2019;Luna-Nevarez & McGovern, 2021;McGill et al, 2016;Oh & Kong, 2022;Peukert et al, 2019;Sepasgozar et al, 2021;Shin, 2017;Vishwakarma et al, 2020aVishwakarma et al, , 2020b. The immersion aspect of VR allows users to have an increased sense of engagement (compared with traditional 2D channels) in various activities, such as shopping and education (e.g., Bower et al, 2020;Luna-Nevarez & McGovern, 2021;McGill et al, 2016;Peukert et al, 2019;Shin, 2017).…”