“…The AP-1 consensus site is between positions −174 and −168, relative to the transcription start site of the core promoter at position +1 [ 214 ], while the non-consensus site (5′-TGACTAA-3′) is located between positions −239 and −233 [ 159 , 160 , 215 ]. While neither site alone or in combination is required for efficient lytic replication in fibroblast or epithelial cells [ 83 , 160 ], AP-1 binding to its consensus sequence in the MIE enhancer is critical for successful reactivation from latency, as it is necessary for de-repression of MIE-driven transcripts, but not other IE genes [ 83 ]. Additionally, AP-1 recruitment to its consensus site in the MIE enhancer was necessary for the expression of MIEP-, iP2-, and dP-derived transcripts, while iP1-driven transcription was not altered with disruption of the AP-1 canonical binding site [ 83 ], suggesting the MIE canonical and alternative promoters differentially respond to transcription factor binding.…”