Hepatitis B virus (HBV) is a major risk factor for development of hepatocellular carcinoma (HCC), at least partially due to dysfunctional anti‐HBV adaptive immunity; however, the role of innate immune response to HBV in this process is not well understood. In this study, low‐dose polyinosinic:polycytidylic acid (poly [I:C]), a natural killer (NK) cell activator (3 μg/g body weight, twice/week for 8 weeks), induced HCC in HBV transgenic (HBs‐Tg) mice, with an incidence of 100% after 6 months, while HBs‐Tg mice without treatment only had HCC with an incidence of 16.7%. In HBs‐Tg mice, poly (I:C) induced liver inflammation with markedly increased infiltrating lymphocytes, along with the concurrently increased apoptosis and proliferation of hepatocytes, leading to the accelerated epithelial‐to‐mesenchymal transition (EMT) of hepatocytes shown by increased expression of the typical transcriptional factors (Slug, Twist, and mothers against decapentaplegic–interacting protein 1) and phenotypic proteins (vimentin and chemokine [C‐X‐C motif] receptor 4). The EMT and tumorigenesis in this model depended on the presence of NK cells because depletion of these cells significantly reduced the HCC rate to 28.6%. Further, intrahepatic NK cells highly expressed interferon‐gamma (IFN‐γ), anti‐IFN‐γ neutralizing monoclonal antibody might obviously alleviate the hepatitis, and hepatocyte‐specific IFN‐γ overexpression promoted HCC. Moreover, IFN‐γ deficiency in HBs‐Tg mice prevented HCC occurring, though hepatic NK cells existed and could be activated, suggesting the critical role of IFN‐γ in NK cell–mediated tumorigenesis. In an in vitro experiment, IFN‐γ up‐regulated epithelial cell adhesion molecule (EpCAM) expression through phosphorylated signal transducer and activator of transcription (p‐STAT1) pathway, which was followed by EMT, and p‐STAT1 inhibitor might absolutely abolish the expression of EpCAM and EMT in HBV surface antigen–positive hepatocytes. Conclusion: This work demonstrates that NK cell–derived IFN‐γ promotes HCC through the EpCAM–EMT axis in HBs‐Tg mice, revealing the importance of innate immunity in pathogenesis of HBV‐associated HCC.