Actitudes de escolares chilenos de distinto nivel socioeconómico al inicio de la implementación de la ley que regula la venta y publicidad de alimentos altos en nutrientes críticos

Abstract

Background: On June 27th 2016 the law that regulates sale and advertising of foods high in critical nutrients was implemented in Chile. This law regulates the processed food packaging labelling of foods high in calories, saturated fats, sugars and sodium. Objective: To determine 8-12 year old school children attitudes, from different socioeconomic levels (SEL) and nutritional status, toward the new food labelling law. Methods: A previously validated survey was applied, adding questions regarding the new logos to be added on the packaging of foods and beverages. A descriptive analysis of the variables being studied was conducted and differences in relation to the SEL and nutritional status were determined using the Chi2 test. Results: Statistically significant differences were not observed for gender or city. Regarding the new logos, 87.3% of the children from a medium to high SEL and 78.5% from low SEL indicated that they liked to be informed about the contents of food (p< 0.01). Fifty-three per cent from medium to high SEL and 48% from low SEL would stop buying the foods with logos. Fourteen per cent to 22% will continue to consume sweet biscuits, sugary drinks, chocolates and chips, without a difference in SEL. Children with a normal nutritional status and medium to high SEL placed more importance on logos high in calories, saturated fats and sodium, and children of low SEL on logos high in sugar. Overweight or obese children from medium to high SEL considered all four logos more important than children of low SEL. Discussion: These results will facilitate educational and social marketing support to improve the understanding, compliance and fulfillment of the law.

Impact of front-of-pack labeling on food purchase pattern in Chile

“…Este fue un estudio observacional de corte transversal y con muestreo no probabilístico por conveniencia. Es importante destacar que el proceso de selección, compra y consumo de alimentos está influenciado por los diversos entornos alimentarios que rodean a los individuos, tales como la disponibilidad del alimento, la publicidad, los hábitos del consumidor, el precio y la educación de los padres, entre otros (16,17). En este estudio, al indagar sobre los motivos por los cuales se realizaba la compra de productos con MFA "Alto en", gran parte de los sujetos señaló el gusto por el alimento, la familiaridad con el mismo y la inexistencia de alimentos equivalentes sin MFA, evidenciando un claro patrón asociado a la costumbre o la tradición.…”

Ley 20.606: Efectos en el conocimiento de etiquetado nutricional en consumidores de un supermercado en Valparaíso de Chile: estudio descriptivo, cuanticualitativo, antes y después de 5 meses de la implementación de la ley

“…71 68 sellos de advertencia; un 91,3% sobre la prohibición de la venta en los colegios; un 74,5% en la prohibición de la publicidad de productos con rótulos 24,25 . Otro estudio en niños de 8 a 12 años de diferentes regiones del país, informó que el 53% de los niños de nivel socioeconómico (NSE) medio-alto y el 48% de NSE bajo, dejarían de comprar los alimentos con rótulos, mientras que un 87,3% y 78,5% de los niños de NSE medio-alto y bajo, respectivamente, señaló que les gustaba ser informados del contenido de los alimentos (p<0,01) 26 . Otro estudio estimó que la proporción de productos con cero rótulos de advertencia entre la fase inicial en 2016 y la final en 2019, disminuiría de un 38% a 17%, respectivamente 27 .…”

Food Marketing, Eating Behaviors and Gender Among Children and Adolescents: A Scoping Review

“…The remaining six studies that assessed the impact of advertising on preferences and choice did not show signi cant differences between genders [25,28,37,43,52,57]. However, these studies shed light on the speci c ways in which this in uence operates.…”

“…However, these studies shed light on the speci c ways in which this in uence operates. These studies did not only con rm advertising and in-store promotional strategies to be powerful in uences on food choice and preferences among children and adolescents [57], but in some cases they also identi ed other factors that moderate this effect, such as nutritional knowledge [25], the degree of attention to advertisements [28] and socioeconomic variables other than gender [52,57].…”