“…Although people may not remember the location of the nearest fire extinguisher, they can locate a bright red object when this becomes goal relevant (hopefully, in the case of a real fire). It may be that when goals become activated, people can execute action-specific programs (e.g., Cañal-Bruland & van der Kamp, 2009) that enable them to locate a previously unnoticed fire extinguisher. However, in the event of a fire, environmental and internal conditions (e.g., smoke in a hallway, anxiety, and stress), could potentially compromise perceptual and goal-relevant cognitive operations (cf., Vendetti, Knowlton, & Holyoak, 2012), such that the person would need to rely on memory to find a fire extinguisher.…”