People often expect antibiotics when they are clinically inappropriate (e.g., for viral infections). This contributes significantly to physicians' decisions to prescribe antibiotics when they are clinically inappropriate, causing harm to the individual and to society. In two pre-registered studies employing UK general population samples (n 1 = 402; n 2 = 190), we evaluated the relationship between knowledge and beliefs with antibiotic expectations, and the effects of information provision on such expectations. We conducted a correlational study (study 1), in which we examined the role of antibiotic knowledge and beliefs and an experiment (study 2) in which we assessed the causal effect of information provision on antibiotic expectations. In study 1, we found that both knowledge and beliefs about antibiotics predicted antibiotic expectations. In study 2, a 2 (viral information: present vs. absent) × 2 (antibiotic information: present vs. absent) experimental betweensubjects design, information about antibiotic efficacy significantly reduced expectations for antibiotics, but viral aetiology information did not. Providing antibiotic information substantially diminishes inappropriate expectations of antibiotics. Health campaigns might also aim to change social attitudes and normative beliefs, since more complex sociocognitive processes underpin inappropriate expectations for antibiotics. The rise of antibiotic resistancewhereby bacteria evolve resistance to drugs that were previously effective in combatting themis one of the most serious threats to public health. Failure to effectively combat increasing global antibiotic resistance will have catastrophic consequences and a post-antibiotic era, in which bacterial infections and complications in routine medical procedures cannot be treated, is a real possibility (WHO, 2014). To address this threat, public health departments have called for campaigns and interventions to modify public use of antibiotics. In the United Kingdom, for example, the Department of Health and Social Care recommended optimizing antibiotic prescribing practices by educating the general public about responsible antibiotic use (Davies & Gibbens, 2013). However, current understanding of the most effective targets for educational interventions remains rudimentary. The goal of the present research was to enhance our understanding of the role of modifiable knowledge and beliefs associated This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.