Action and Reaction–Case Study from a Business Simulation

Ciucan-Rusu, Liviu

doi:10.1016/s2212-5671(12)00303-6

Cited by 2 publications

(2 citation statements)

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“…Effectiveness and benefits of any kind of educational tools are important for all educators. Rusu (2012) discovered the benefits of enterprise simulation programs on trainees. One of the most important benefits was the simulation program providing experiences to future entrepreneurs.…”

Section: Literature Reviewmentioning

confidence: 99%

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Using Simulation Programs in Business Administration Education: An Example in Turkey

Suklun¹

2019

Yönetim Bilimleri Dergisi

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Other than the theoretical knowledge that given the students there is a strong need for gaining knowledge in the real-world business environment especially for the BA students. Simulation programs enable students to set up a virtual company and manage the company like a real business. Although there are many simulation programs in the education field "Marketplace" simulation is chosen because the simulation is prepared by the Tennessee University's faculty. This course was a Capstone course for students to understand the strategic marketing process that is applicable to any organization about marketing their products or services. The case study methodology was used for this study and 13 senior BA students participated. The feedback received by the students and interviews' answers were collected and analyzed for the evaluation of the course content, the ease and the usefulness of the program. This study confirmed that simulation programs enable students to transform theoretical knowledge into practices.

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Section: Literature Reviewmentioning

confidence: 99%

“…Simülasyonlar, 1950'lerin Hughes, Scholtsz'undan beri (Gredler, 2004'te belirtildiği gibi) dünyanın her yerindeki işletme eğitimi boyunca, özellikle on yıllardır (Jones, 1998;Rosen, 2008'de belirtildiği gibi) çeşitli disiplinlerde (Hughes, Scholtz, 2015) bir eğitim aracı olarak kullanılmaktadır. Rusu (2012)…”

Section: Literatür İncelemesiunclassified