Abstract— Absorption, fluorescence and phosphorescence spectra as well as fluorescence and phosphorescence quantum yields of 8‐X‐5‐deazaflavins (X = C1, NO2, p‐NO2‐C6H4, N(CH3)2, NH2, p‐NH2‐C6H4, p‐N(CH3)2‐C6H4‐N=N) were determined. It was found that all these data are highly influenced by the substituent at position 8 of the 5‐deazaisoalloxazine skeleton. Also the photoreduction of 8‐X‐5‐deazaflavins in the presence of electron donors was studied. It was established that the photoreduction leads to the formation of a 5,5‘‐dimer and/or a 6,7‐dihydro compound. Reduction of the C(6)‐C(7) bond is promoted by strong electron‐donating substituents and bulky electron donors. 5‐Deazaftavins with a reducible substituent at position 8 exhibit reduction of the substituent prior to the reduction of the 5‐deazaisoalloxazine skeleton.