“…First, based on the definition of "resource" in RBV: ITIF can be an important resource since it could endow a firm with superior cost leadership, quality of product, speed of delivery, and flexibility design, which, in turn, create competitive edge over competitors (Gebauer & Schober, 2006;Palanisamy & Sushil, 2003;Rackoff, Wiseman, & Ullrich, 1985). Second, RBV focuses on "how a firm can achieve diversification by effectively maintaining the balance between the exploitation of existing resources and the exploration of new one."…”