The dissociative photoionization of vinyl bromide (C 2 H 3 Br) has been investigated by photoionization mass spectrometry (PIMS) and time-of-flight threshold photoelectronphotoion coincidence (TOF-TPEP-ICO) spectrometry using synchrotron radiation. The photoionization efficiency curves of the three most abundant ions, i.e. C 2 H 3 Br + , C 2 H 3 + and C 2 H 2 + , are measured and analyzed in detail. A C 2 H 3 + /Br -photoion-pair formation process has been detected for the first time. Some arguments are provided in favor of the electronic excitation of the C 2 H 3 + fragment and of the isomerization of the C 2 H 2 + ions. The breakdown diagram for these ions in the 9.8-21 eV photon energy range, derived from TOF-TPEPICO mass spectra, is discussed. The involvement of the successive C 2 H 3 Br + ionic states and the role of autoionization of C 2 H 3 Br Rydberg states are emphasized. For the two minor HBr + and Br + fragment ions only the breakdown diagrams are measured and appearance energies are derived.