Accumulated funds of knowledge among privileged Maasai: An emphasis on virtues and morals in parenting practices

Abstract

Indigenous knowledge systems evolve and sometimes can be repurposed to address the challenges of living in an interconnected world. Despite the impact of globalization and the spread of Western ideas, such knowledge systems can still play a vital role in Indigenous societies. This ethnographic research examines the moral values and virtues college‐educated Maasai parents instill in their children, enabling them to flourish in the global market economy.