Acculturation levels and shopping orientations of Asian-American consumers

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

“…Acculturation is defined as "the process of cultural change and adaptation that occurs when individuals with different cultures come into contact" (Gibson 2001, 1). Ownbey and Horridge (1997) defined acculturation from marketing perspectives as "the process of learning and adopting cultural traits, different from the ones with which the person was originally reared" (3). Acculturation is a change of culture and is a broad concept including various contacts occurring at an individual level (Berry 1980).…”

An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia

“…The examination on decision-making construct can be categorised into three major approaches: the psychographic/lifestyle approach (e.g., Wells, 1974), the consumer typology approach (e.g., Kenson, 1999;Ownbey and Horridge, 1997;Shim and Kotsiopulos, 1993) and the consumer characteristics approach (Sproles and Sproles, 1990;. Among these three approaches, the consumer characteristics approach has been widely acknowledged by consumer researchers as the most explanatory and powerful construct because it focuses on a cognitive and affective aspect of consumer behaviour.…”

The effects of acculturation and uncertainty avoidance on foreign resident choice for Korean foods

“…Ownbey and Horridge (1997) found differences between high acculturation and low acculturation groups in acculturation and shopping orientation of Chinese American and Filipino American consumers. studied the relationship between the level of acculturation and the decision process, including information search, product evaluation, and purchase behavior of Australian Chinese consumers, discovering that groups with different acculturation levels use different purchase processes.…”

“…It can be delayed by internal adaptation or the acceptance of heterogeneous traits or forms. Acculturation has also been defined as a process of learning and adopting cultural characteristics different from one's original culture (Berelson and Steiner, 1967;Kaufman-Scarborough, 2000;Ownbey and Horridge, 1997;Sturdivant, 1973). Locke (1992) and Cuellar et al (1995) named four categories in the acculturation process: bicultural (integration), traditional (separation), marginal (marginalization), and acculturated (assimilation).…”