Abstract:Designing efficient strategies to adjust freight transportation mode structure requires in-depth understanding of shippers’ mode choice behavior. This paper presents an empirical study to investigate preference heterogeneity in value of reliability (VOR) for hinterland leg transportation mode choice. A stated preference survey using a D-efficient design approach is carried out in the corridor from Yiwu to the port of Ningbo to collect data on shippers’ behavior. Two model specifications including the Base Mode… Show more
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