“…For simplicity, we assume perfect competition among the middlemen and zero processing costs, so that
, where
and
indicate demand and supply sides, respectively. The parameters
and
are the costs that are exogenous to producers, while the parameters
and
are cost enhancement factors, which, when multiplied by the value of
, give the idiosyncratic costs of producing low‐ and high‐quality products, respectively (see Giannakas,
2019). To ensure a nonnegative relation between quality and cost of production, we assume
, while, to save on notation, the net returns associated with the production of the alternative product are normalized to zero.…”