“…My investigation of personalized medicine in Denmark explores this data infrastructure and its current reconfigurations. My approach takes leads from work in science and technology studies (STS) on personalized medicine (Hedgecoe, 2004; Reardon, 2011; Tutton, 2012), big data assemblages (Cool, 2016; Hogle, 2016a, 2019), data-intensive population sciences (Ackerman et al, 2016; Bauer, 2013; Moriera and Palladino, 2011) and critical interrogations of public health (Armstrong, 2017; Bauer, 2014; Dumit, 2012). As a native Dane, most of my work could be seen as a form of ‘ethnography at home’ (Jackson, 1987), and in fact I often find myself serving as both ethnographer and data subject.…”