“…By contrast, to study how accounting is casted in a televised financial makeover show, attempting to influence people's attitude towards their own private financial affairs, serves as a response to a growing call in the social accounting community: to further explorations of the interpenetration between accounting and society in the everyday life of 'ordinary' people (see e.g. Hopwood, 1994;Miller, 2007;Mennicken, Miller, & Samiolo, 2008;Jeacle, 2009Jeacle, , 2012. Hence, unlike the bulk of accounting research preoccupied with the professional activities within organisations, this paper targets the sphere of people's domestic financial management, a field of investigation that has long been disregarded and only marginally examined (for exceptions, see e.g.…”