“…Brusca & Montesinos, ; Yamamoto, ; Guthrie, ; Pettersen, ). In our arguments, we have used it differently, in the Aristotelian sense of a persuasion tool, similarly to Chang (), who, however, limited his analysis to ethos‐led (credibility) persuasion. Taking a wider perspective on rhetoric contributes to a fuller spectrum analysis of how rhetoric contributes to trust among members of inter‐organisational networks.…”