Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support

Abstract

Implementing sustainable initiatives requires a competent leader who can sense the importance of entrepreneurial opportunities to outperform their competitors using interpersonal and sustainable skills. Considering this, current research seeks the underlying role of green entrepreneurial orientation (GEO) and green innovation (GI) between leaders' competencies and sustainable performance in small‐ and medium‐sized enterprises (SMEs) of an emerging economy. This paper also examines institutional support as a moderator between GI and sustainable performance. The data from 329 SMEs using multi‐respondent and time‐lagged strategies were collected and analyzed using “structural equation modeling.” The results demonstrate that leaders' competencies significantly predicted GEO and GI, while GI strongly influences economic performance. Additionally, the association between GI and sustainable performance is strengthened by institutional support. Theoretically, this study empirically tested that leaders' sustainable competencies can lead to GI and sustainable performance. For practitioners, this study proposes that institutional support is an important factor that should be properly exploited for better social, environmental, and economic performance.

Environmental, Personal Factors and Entrepreneurial Intentions of University Students from the Perspective of the Theory of Planned Behavior: Contributions to a Sustainable Vision of Entrepreneurship in the Business Area

“…In this logic, cognitive and environmental characteristics favorable predisposition for behavior, in this case, the behavior of creating an enterprise. Ishaq, Sarwar, Aftab, Franzoni, & Raza [50], add that educational proposals should focus on training leaders capable of identifying the importance of Funding: research was funded by "Centro Universitário da Fundação Escola do Comércio Álvares Penteado -UNIFECAP".…”

Environmental Factors, Personal Factors, and the Entrepreneurial Intentions of University Students from the Perspective of the Theory of Planned Behavior: Contributions to a Sustainable Vision of Entrepreneurship in the Business Area

“…According to this logic, cognitive and environmental characteristics are favorable predispositions for behavior, that is, in this case, the behavior towards creating an enterprise. Ishaq, Sarwar, Aftab, Franzoni, and Raza [50] added that educational proposals should focus on training leaders who are capable of identifying the importance of innovation and green entrepreneurial orientation in business sustainability in emerging economies, such as Brazil.…”

Network embeddedness and manufacturing SMEs’ green innovation performance: the moderating role of resource orchestration capability

“…Yet, their extensive operational practices have caused severe resource wastage and environmental pollution (Sun et al, 2023). Responding to increasing environmental concerns from both the government and the public, green innovation has become crucial for manufacturing SMEs to coordinate economic and environmental benefits (Ishaq et al, 2023). Green innovation encompasses diverse knowledge and technological domains (Song et al, 2019), challenging individual firms to achieve solely with their resources and capabilities (Song et al, 2020).…”

“…, 2023). Responding to increasing environmental concerns from both the government and the public, green innovation has become crucial for manufacturing SMEs to coordinate economic and environmental benefits (Ishaq et al. , 2023).…”