Acceptance of meat reduction policies in Switzerland

Richter, Sebastian; Müller, Adrian; Stolze, Mathias; Schneider, Isabelle; Schader, Christian

doi:10.1016/j.isci.2023.106129

Cited by 5 publications

(4 citation statements)

References 44 publications

(79 reference statements)

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“…Since animal welfare, meat origin, and meat quality were concerns among consumers in both countries, providing more infrastructure for urban farming, participatory guarantee systems (PGS), and community-based, site-adapted farming projects could be effective solutions. For Switzerland, education on sustainable nutrition could be a promising intervention that is likely to be accepted by consumers, as Richter et al [73] showed in their study. Such projects could educate consumers about animal welfare and sustainable meat production.…”

Section: Recommendations For Interventions To Reduce Meat Consumptionmentioning

confidence: 91%

“…Spurling et al (2013, p. 4) observed that "understanding the dynamics of practices offers us a window into transitions towards sustainability", whereas according to James et al [70], policy interventions to reduce meat have drawn the attention of the scientific community and media. Such interventions could take the form of control of advertising (e.g., banning the advertising of meat products), information campaigns on the environmental impact of meat consumption, nutrition education, menus with information about nutrition and environmental scores, taxes, or the end of subsidies on meat [61,[71][72][73]. However, sustainable development policies often target individual behavior by introducing new technologies to produce products more efficiently or by changing consumer behavior and product choices [68].…”

Section: Theory: Interventions On Social Practicesmentioning

confidence: 99%

“…Additionally, policy interventions could be applied such as a total ban on the advertising of meat [73] or global information campaigns about sustainable meat production and consumption, including in school and university curricula. In addition, policy-driven measures, such as a higher tax on meat products or a reduction in meat production (which is currently only possible to this extent in both countries due to feed imports), could be effective tools on the way to a healthier and more sustainable lifestyle [24].…”

Section: Recommendations For Interventions To Reduce Meat Consumptionmentioning

confidence: 99%

See 2 more Smart Citations

Healthy or Environmentally Friendly? Meat Consumption Practices of Green Consumers in Vietnam and Switzerland

Markoni,

Ha,

Götze

et al. 2023

Sustainability

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High meat consumption is a phenomenon in both developed countries such as Switzerland and emerging countries such as Vietnam. This high meat consumption is associated with environmental, social, and health consequences. Drawing upon social practice theory, this study explores the influence of social practices on the meat consumption of green consumers, as a growing number of consumers in both countries want to eat healthy and sustainably but still have different needs and face different barriers. Data were collected from online group discussions. For green consumers, meat consumption was found to convey certain meanings and depends, among other things, on the information available. The consumption decision in Vietnam is strongly influenced by health and food safety, whereas negative environmental consequences are important in Switzerland. Social and cultural aspects also play a major part in the decision to eat or abstain from meat in both countries. Meat is a non-negotiable part of any special occasion meal in Vietnam and is often eaten at social gatherings in Switzerland. We argue that meat consumption is linked to social status in both countries, but family influence is stronger in Vietnam than in Switzerland. Interventions, such as policy measures that are adapted to regional, cultural, and consumer group specificities and focus on social practices rather than individual behavior, are a promising means to promote meat reduction.

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Section: Recommendations For Interventions To Reduce Meat Consumptionmentioning

confidence: 91%

Section: Theory: Interventions On Social Practicesmentioning

confidence: 99%

Section: Recommendations For Interventions To Reduce Meat Consumptionmentioning

confidence: 99%

See 1 more Smart Citation

Healthy or Environmentally Friendly? Meat Consumption Practices of Green Consumers in Vietnam and Switzerland

Markoni,

Ha,

Götze

et al. 2023

Sustainability

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show abstract

“…Governments must, therefore, shoulder their responsibilities and pull all the levers at their disposal, including overhauling the food on offer in all state-run or subsidised restaurants, using a portfolio of regulatory measures and requiring private sector actors to participate in the effort and modify their offer accordingly. Several of these measures correspond to profound paradigm changes and will encounter political headwinds; resistance from the industry, retail and catering sectors; and even possibly from the populations of countries, as Richter et al (2022) highlighted in their study on the acceptance of meat reduction policies in Switzerland. Thus, the best approach is likely to commit to a common international agenda, agreeing on short-term goals to achieve and a common set of measures to implement.…”

Section: Discussionmentioning

confidence: 99%

Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Delley,

Ha,

Götze

et al. 2024

Front. Psychol.

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ObjectiveThis study aims to disclose and compare meat consumer segments in Switzerland and Vietnam, which differ in terms of their socioeconomic and cultural settings (the former is a developed country, and the latter is an emerging one) to develop a set of segment-specific recommendations that might be applied to consumption in comparable contexts, that is, in other developed countries and other emerging economies.MethodsData were collected through two online surveys: one for Swiss residents from randomly selected households and one for Vietnamese urban residents recruited via snowball sampling. The final sample size was N = 643 for Switzerland and N = 616 for Vietnam. Hierarchical cluster analyses followed by K-means cluster analyses revealed five distinct clusters in both countries.ResultsThree clusters were common to both countries: meat lovers (21% in Switzerland and 19% in Vietnam), proactive consumers (22% in Switzerland and 14% in Vietnam) and suggestible consumers (19% in Switzerland and 25% in Vietnam). Two were specific to each country, namely traditional (19%) and basic (21%) consumers in Switzerland and confident (16%) and anxious (26%) consumers in Vietnam.ConclusionRelying on voluntary actions, nudging techniques, private initiatives and consumers’ sense of responsibility will certainly be useful but will nevertheless be insufficient to achieve a planetary health diet within the given timeframe (the 2030 Agenda for Sustainable Development). Governments will have no choice but to activate all levers within their sphere of influence – including regulatory measures – and oblige private sector actors to commit to the measures imposed on them. A binding international agenda with common objectives and measures is a judicious approach. Unlike most previous studies, which focused on meat consumption intensity and frequency or diet type to segment consumers, our approach, based on psychographic profiles, allows the identification of segments that share common drivers and barriers and thus the development of better-targeted measures to reduce meat consumption.

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Heterogeneity and agency in the contemporary food regime in Switzerland: among the food from nowhere, somewhere, and here sub-regimes

Stotten

2024

Rev Agric Food Environ Stud

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This study empirically illuminates the contemporary food regime in Switzerland to understand the organisation of food production, distribution, and consumption. From the perspective of food regime theory, it highlights in detail the (inter)relationships in the food regime between the food from nowhere, somewhere, and here sub-regimes using empirical means. Heterogeneous structures, processes, and relations that coexist within an umbrella food regime are examined. To address the criticisms of food regime theory ignoring social agency, this study further reveals collective agency and addresses the role of alternative food systems within the food regime in Switzerland. In-depth document analysis and subsequent qualitative data collection relying on expert interviews were performed. This study illustrates the collective agency shaping the contemporary food regime in Switzerland, encompassing private companies, relevant media, as well as associations and unions involved in farming, processing, and consumption. These influential entities and actor-networks advance different sub-regimes of food from nowhere, somewhere, and here that reflect the heterogeneity of the contemporary food regime in Switzerland. However, the data did not provide sufficient information to determine the collective agency of actors within the alternative food system. The dynamics of the food regime are shaped by contested social practices, which are influenced and interpreted through social agency. This results in an overlap of the sub-regimes that has led to strong counter-movements within the contemporary food regime in Switzerland.

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Acceptance of meat reduction policies in Switzerland

Cited by 5 publications

References 44 publications

Healthy or Environmentally Friendly? Meat Consumption Practices of Green Consumers in Vietnam and Switzerland

Healthy or Environmentally Friendly? Meat Consumption Practices of Green Consumers in Vietnam and Switzerland

Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Heterogeneity and agency in the contemporary food regime in Switzerland: among the food from nowhere, somewhere, and here sub-regimes

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