Background:Pharmacists generally enjoy a high ranking when members of the general public are asked to rate the most trusted professions. While it is a good thing that the pharmacy profession appears to be trustworthy, it is not clear whether the public fully appreciates what pharmacists can do. Methods: A telephone survey in the province of Saskatchewan was conducted between February 25 and March 2, 2010. The questionnaire consisted of 43 items. Results: A total of 1283 people were contacted; 403 (31.4%) agreed to participate. A majority of respondents were female (253, 62.8%). Twothirds (262, 65%) felt they were a "customer" when visiting a pharmacy; only 14.9% (60) felt they were a "patient." There was some limited
86C P J / R P C • M A R C H / A P R I L 2 0 1 1 • V O L 1 4 4 , N O 2