Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

Liu, Liping; Fang, Chih-Cheng

doi:10.5296/ijhrs.v10i1.16043

Cited by 3 publications

(2 citation statements)

References 82 publications

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“…In the field of consumer behavior research, it is found that individuals with high self-enhancement motives conduct word-of-mouth communication and other behaviors based on the need of impression decoration so as to form a good impression in the hearts of others (Chu et al. , 2019; Liu and Fang, 2020). Impression management theory supports the relationship between self-enhancement motivation and word-of-mouth communication behavior.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

What influences news learning and sharing on mobile platforms? An analysis of multi-level informational factors

Wang

Zareapoor

Chen

et al. 2022

LHT

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PurposeThe purpose of the study is threefold: first, to identify what factors influence mobile users' willingness of news learning and sharing, second, to find out whether users' learning in the news platforms will affect their sharing behavior and third, to access the impact of sharing intention on actual sharing behavior on the mobile platform.Design/methodology/approachThis study proposes an influence mechanism model for examining the relationship among the factors, news learning and news sharing. The proposed mechanism includes factors at three levels: personal, interpersonal and social level. To achieve this, researchers collected data from 474 mobile news users in China to test the hypotheses. The tools SPSS 26.0 and AMOS 23.0 were used to analysis the reliability, validity, model fits and structural equation modeling (SEM), respectively.FindingsThe findings indicate that news learning on the mobile platforms is affected by self-efficacy and self-enhancement. And news sharing intention is influenced by self-efficacy, interpersonal trust, interpersonal reciprocity, online community identity and social norms positively. News sharing intention has a significant effect on news sharing behavior, but news learning has an insignificant relationship with new sharing.Originality/valueThis study provides practical guidelines for mobile platform operators and news media managers by explicating the various factors of users' engagement on the news platforms. This paper also enriches the literature of news learning and news sharing on mobile by the integration of two theories: the social ecology theory and the interpersonal behavior theory.

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Section: Research Model and Hypothesesmentioning

confidence: 99%

What influences news learning and sharing on mobile platforms? An analysis of multi-level informational factors

Wang

Zareapoor

Chen

et al. 2022

LHT

View full text Add to dashboard Cite

show abstract

“…In (Yu & Jin, 2020), the necessity and components of modelling the marketing influence on the purchasing behaviour of a fast-growing segment of users of online stores are substantiated. The article (Liping & Chih, 2020) qualitatively describes Internet users as potential consumers, their interaction in social networks, and their mutual influence. Oral Internet communication, the quality of relationships, and information exchange are considered in detail.…”

Section: Introductionmentioning

confidence: 99%

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2023

ACCESS

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Women entrepreneurs are considered a leading building block of the economy as they create jobs, develop themselves, and contribute to national economic progress. Since Pakistan is a developing country, entrepreneurship is still in its infancy, and women are underrepresented in the economy. Women's economic opportunities and participation in Pakistan line up 143rd out of 144 countries in the Global Economy (2016). This study aims to identify and explore the factors affecting the success of female entrepreneurs in Pakistan. In Pakistan, more than 300 female entrepreneurs were selected for a quantitative study. Its primary objective is to investigate and describe the nature and growth of Pakistani women's entrepreneurship about the political, economic, and cultural factors of the nation that affect these women's entrepreneurial life. To investigate and examine a wide range of factors and provide an understanding of Pakistan women's entrepreneurship in a whole-of-life context rather than as a discrete business activity, it was necessary to use a multidisciplinary approach because this is one of the first studies on Pakistani women entrepreneurs in SMEs. It is mainly complicated governmental policies and financial institution procedures that prevent them from achieving their entrepreneurial goals. Women entrepreneurs face several obstacles: a lack of confidence, low education, market awareness, double roles, fewer negotiation capabilities, and vigour hindrances. The results show that Pakistani women entrepreneurs successfully manage, build, and balance a variety of cutting-edge firms as well as their personal and familial connections. This study will help policymakers develop strategies and policies to support women entrepreneurs.

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Research on College Students' Purchasing Using Webcast Platform

Pan

Lai

2023

Strategies and Opportunities for Technology in the Metaverse World

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This paper studies the purchasing behavior of college students using the webcast platform; understanding the factors that college students use the webcast platform and understanding the main factors that promote their consumption so that school managers can effectively manage and guide students to consume rationally. At the national economic level, we need to develop live e-commerce, and at the national education level, we need to ensure that students are not affected by external transition interference. The research uses the technology acceptance model (TAM). Several key factors include webcast platform design, webcast marketing, webcast celebrity webcast, perceived usefulness, and perceived ease of use. The survey data are collected by using the five-point scale, the goodness of fit of the measurement model is used for statistics, and the data are analyzed by using the standardized regression weight of the structural model.

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Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

Cited by 3 publications

References 82 publications

What influences news learning and sharing on mobile platforms? An analysis of multi-level informational factors

What influences news learning and sharing on mobile platforms? An analysis of multi-level informational factors

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Research on College Students' Purchasing Using Webcast Platform

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