Abstract or concrete? The effect of climate change images on people’s estimation of egocentric psychological distance

Duan, Ran; Takahashi, Bruno; Zwickle, Adam

doi:10.1177/0963662519865982

Cited by 19 publications

(8 citation statements)

References 62 publications

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“…Also, abstract or concrete visualizations have different impacts on the urge an individual feels to engage in climate change action (Paswan et al, 2017 ; White et al, 2019 ). Duan et al ( 2019 ) found that concrete images of climate change such as floods or fires help people perceive the problem closer whereas those who viewed abstract images such as graphs and comics were more likely to perceive climate change as a spatially and temporally distant issue. The recent study by Meijers et al ( 2021 ) examined the potential of VR technology by creating an immersive supermarket where subjects saw images of the corresponding climate change impact when they grabbed (un)sustainable products from the shelf.…”

Section: Research Directionsmentioning

confidence: 99%

“…The modality of nudging stimuli may impact the behavioral outcomes as learning effects could be mediated by the induced arousal or ecological validity of images, videos (Höffler and Leutner, 2007 ), or virtual reality (Alimardani et al, 2016 ; Liang et al, 2016 ; Coogan and He, 2018 ). Especially within PEB research, the difference between abstract and concrete visualizations is essential (Paswan et al, 2017 ; Duan et al, 2019 ; White et al, 2019 ), and therefore, it is important not only to consider the intervention paradigm but also the media type and environment through which the intervention is implemented.…”

Section: Introductionmentioning

confidence: 99%

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A framework for application of consumer neuroscience in pro-environmental behavior change interventions

Leeuwis

Bommel²,

Alimardani

2022

Front. Hum. Neurosci.

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Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers' behavior often does not conform to their value and orientations. This valuebehavior gap is due to contextual factors such as price, product design, and social norms as well as individual factors such as personal and hedonic values, environmental beliefs, and the workload capacity an individual can handle. Because of this conflict of interest, consumers have a hard time identifying the true drivers of their behavior, as they are either unaware of or unwilling to acknowledge the processes at play. Therefore, consumer neuroscience methods might provide a valuable tool to uncover the implicit measurements of pro-environmental behavior (PEB). Several studies have already defined neurophysiological differences between green and non-green individuals; however, a behavior change intervention must be developed to motivate PEB among consumers. Motivating behavior with reward or punishment will most likely get users engaged in climate change action via brain structures related to the reward system, such as the amygdala, nucleus accumbens, and (pre)frontal cortex, where the reward information and subsequent affective responses are encoded. The intensity of the reward experience can be increased when the consumer is consciously considering the action to achieve it. This makes goal-directed behavior the potential aim of behavior change interventions. This article provides an extensive review of the neuroscientific evidence for consumer attitude, behavior, and decisionmaking processes in the light of sustainability incentives for behavior change interventions. Based on this review, we aim to unite the current theories and provide future research directions to exploit the power of affective conditioning and neuroscience methods for promoting PEB engagement.

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Section: Research Directionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

A framework for application of consumer neuroscience in pro-environmental behavior change interventions

Leeuwis

Bommel²,

Alimardani

2022

Front. Hum. Neurosci.

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“…En términos psicológicos, la imagen artística presenta varias ventajas en comparación con otras formas de comunicación (Duan et al, 2019;O'Neill, 2017). En primer lugar, el cambio climático suele entenderse como un problema difícil de visualizar y de poner en relación con la vida cotidiana de una persona, lo cual puede conducir a que se ignore el tema.…”

Section: Conclusiónunclassified

La contribución del arte a la comunicación sobre el cambio climático

Chen

2022

humanidades

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Este artículo examina el porqué y cómo el proyecto contra el cambio climático necesita la colaboración de artistas para afrontar los retos climáticos desde la perspectiva psicológica. Las personas artistas pueden tanto actuar como amortiguadores entre el público y los datos científicos como motivar un diálogo más enriquecedor a través del impacto del arte que aborda el cambio climático. En otras palabras, los(as) artistas desempeñan un papel cada vez más destacado en la concienciación y en la participación del público en el problema climático. Pueden convertir sus obras en herramientas eficaces para la comunicación sobre el cambio climático gracias a una serie de cualidades psicológicas que brindan las obras de arte. El mensaje que transmite una obra de arte climática transciende la mera comunicación intelectual porque apela a las emociones del espectador, le invita a contemplar e interiorizar la realidad climática, le inspira y logra que aspire a tomar decisiones y acciones orientadas a cambiar el futuro de nuestro planeta.

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“…The way in which CC is presented influences the perception of the global phenomenon [23,48], as well as the way of facing it [23,28]. Indeed, the manner of presenting CC influences psychological distance in relation to CC (H2a) and the associated coping strategies (H2b).…”

mentioning

confidence: 99%

Encouraging Individuals to Adapt to Climate Change: Relations between Coping Strategies and Psychological Distance

2021

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Experts agree that the environmental situation in relation to climate change requires that populations mobilize. In this respect, research on psychological distance shows that the fact of perceiving an event as concrete leads individuals to adapt to this environmental issue. The first aim of this research study is to identify the different types of environmental coping as regards climate change. The second objective is to study the relations between psychological distance relative to climate change and environmental coping strategies via a quasi-experimental protocol. In order to do this, 345 participants were assigned to a group where climate change was presented as more or less distant from a spatial, temporal, social or hypothetical point of view. On the one hand, the results enable the identification of two second-order factors regarding coping strategies in relation to climate change: Strategies centered on accepting climate change and those centered on minimizing its gravity. On the other hand, covariance analyses and path analyses show that, in general, a small psychological distance in relation to climate change is likely to be associated with more strategies centered on accepting climate change and fewer strategies focused on minimizing its gravity. This study leads us to ponder the pertinence of considering the psychological distance model, notably during awareness-raising campaigns.

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Abstract or concrete? The effect of climate change images on people’s estimation of egocentric psychological distance

Cited by 19 publications

References 62 publications

A framework for application of consumer neuroscience in pro-environmental behavior change interventions

A framework for application of consumer neuroscience in pro-environmental behavior change interventions

La contribución del arte a la comunicación sobre el cambio climático

Encouraging Individuals to Adapt to Climate Change: Relations between Coping Strategies and Psychological Distance

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