Two amphiphilic brush‐rod block copolymers, PEGMA37‐b‐MBPS87 and PEGMA37‐b‐MBPS141, were synthesized via ATRP of poly(ethylene glycol)monomethyl ether methacrylate (PEGMA) and (+)‐2,5‐bis[4′‐((S)‐2‐methylbutoxy)phenyl]styrene (MBPS). The self‐assembly of the copolymers in THF/H2O was induced by different methods. Spheres were dominant morphologies of PEGMA37‐b‐MBPS87 regardless of the initial concentration and the rate of water addition. Increase of the length of hydrophobic block, as in PEGMA37‐b‐MBPS141, led to the coexistence of primary spheres, large compound spherical and rod‐like micelles at a slow water addition rate. Injecting water into the THF solution of PEGMA37‐b‐MBPS141 quickly or pouring the THF solution into large amount of water resulted only in the formation of spheres.magnified image