AART: AI Assisted Review Tool for Marketing Creatives

Bhiogade, Rohit; Jain, Prashant K.; Bhatt, Himanshu

doi:10.1145/3430984.3430985

Proceedings of the 3rd ACM India Joint International Conference on Data Science &Amp; Management of Data (8th ACM IKDD CODS &Am 2021

DOI: 10.1145/3430984.3430985

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AART: AI Assisted Review Tool for Marketing Creatives

Rohit Bhiogade

Prashant K. Jain

Himanshu Bhatt

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2023

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A Systematic Bibliometric Literature Review on Data Science in Marketing

Rosário

2023

Advances in Business Information Systems and Analytics

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Data science in marketing has become critical in gaining sustained competitive advantage in a rapidly changing business environment. It involves using advanced analytics and scientific principles to extract valuable information from large volumes of data gathered from multiple sources, such as social media platforms. There are multiple benefits to using data science in marketing, including proper data-based planning, enhanced customization, enhanced forecasting through predictive analytics, effective ROI measuring, and improved pricing models. The research explains how companies can turn the potential and opportunities of these advanced analytics techniques into real company performance in a competitive marketing environment. This research aims to explore how firms can use marketing analytics and big data to improve capabilities and performance. Specifically, the study argues that big data and marketing analytics can be used to extract valuable and meaningful marketing information and insights that can be integrated to improve marketing effectiveness and performance.

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A Systematic Bibliometric Literature Review on Data Science in Marketing

Rosário

2023

Advances in Business Information Systems and Analytics

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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AART: AI Assisted Review Tool for Marketing Creatives

Cited by 1 publication

References 18 publications

A Systematic Bibliometric Literature Review on Data Science in Marketing

A Systematic Bibliometric Literature Review on Data Science in Marketing

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