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Abstract

ABSRACT: Organizations are faced with the problem of how employees promote themselves in order to give the organization a good identity that will build the image the organization intends to get. The broad objective of the study is to determine the type of relationship that exists between impression management strategies and organizational culture of manufacturing companies in Anambra State. Finding the relationship between self-promotion and organizational identity of manufacturing companies in Anambra State is the specific objective of study. The work was anchored on Social Identity Theory by Tijen. The population of the study is 183 workers and Pearson Moment Correlation Co-efficient was used to analyze the data. The finding showed that there is a significant relationship between self-promotion and organizational identity of manufacturing companies in Anambra state (Cal.r947 >Crit.r. 195). The study recommends that the focused manufacturing companies should adopt good strategies, incentives, and good ethical training should be introduced to encourage employees deliver positive organizational values to the public.