A World without Measles and Rubella: Addressing the Challenge of Vaccine Hesitancy
David M. Higgins,
Sean T. O’Leary
Abstract:The worldwide elimination of measles and rubella is feasible, but not without overcoming the substantial challenge of vaccine hesitancy. This challenge is complicated by the spread of misinformation and disinformation fueled by rapidly progressing technologies and evolving forms of online communication. The recent COVID-19 pandemic has only added further complexity to this challenge. However, considerable progress has been made in understanding the scope of the problem and the complex factors that influence va… Show more
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