A wikipedia-based semantic relatedness framework for effective dimensions classification in online reputation management

Qureshi, Muhammad Atif; Younus, Arjumand; O’Riordan, Colm; Pasi, Gabriella

doi:10.1007/s12652-017-0536-y

Cited by 5 publications

(2 citation statements)

References 23 publications

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“…"With the growing popularity of social media, the meaning of reputation management has shifted to online portals such as blogs, forums, opinion sites, and social networks. "Reputation management experts manually mine the social media repositories (in particular Twitter) for monitoring the reputation of a particular entity" (Qureshi et al, 2018). In addition to new media strategies determined by corporations, online audiences' positive and negative content regarding corporations significantly affects corporations' reputation.…”

Section: • "Online Monitoring Of Internet Users • Communication With the Public And Clients • Evaluation Of Results • Crisis Reputation Mmentioning

confidence: 99%

“…"The aim of a descriptive research study is exploration: `to gain familiarity with a phenomenon or to achieve insights" (Kramer, 1985). Based on the described descriptive research definitions, literature on online reputation and online reputation management and the necessary elements to achieve a rebuts online reputation has been examined in detail (Portamann et al, 2015, to Ivester, 2011, Kempe et al, 2003, Sasko 2015, Jones et al, 2009, Qureshi et al, 2018, Tankur, 2019, Díaz et al, 2018.…”

Section: Methodsmentioning

confidence: 99%

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A Review in the Framework of Reputation Management and Consumer Relations: Online Reputation Components Model Proposal

Sirzad¹

2022

Doğuş Üniversitesi Dergisi

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Developments in communication and information technologies have obliged corporations to be aware of the importance of their reputation in the virtual world as well as the real world. Corporations with a robust reputation are more attractive to investors and customers. At the same time, corporations having a robust corporate reputation manages crises more successfully. Reputation management is among the primary functions of public relations practices. One of the essential purposes of public relations practices is to manage the relations between corporations and their audiences, develop and maintain a strong reputation both in the real and virtual worlds. In this paper, the definitions of corporate reputation, online reputation, online reputation management concepts and the importance of these concepts in customer relations, communication and public relations are explained. This study aims to define the components that create, develop and maintain a robust reputation in the virtual world, examin the relationship between these components and explain their functions with concrete examples. Search engine optimization, social media activities and consumer-generated content constitute online reputation managements components. In order to embody the relations between these components, Turkey's two e-commerce websites were examined with the case study method.

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Section: • "Online Monitoring Of Internet Users • Communication With the Public And Clients • Evaluation Of Results • Crisis Reputation Mmentioning

confidence: 99%