A vos seringues: French Governmental Communication on COVID-19 Vaccination via Twitter

Frame, Alexander; Brachotte, Gilles; Selmi, Afef

doi:10.1007/978-3-031-09230-5_19

Cited by 1 publication

(1 citation statement)

References 21 publications

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“…As a recent comparative study on the governmental responses to the pandemic showed, while some governmental attitudes and actions against the pandemic might have differed at times "ranging from the complete lockdown of a whole country or continent, as in Australia, to the open borders policy of Sweden, the frame of their communication presents more similarities than dissimilarities" [35]. Once the vaccines became available, governments actively sought to persuade citizens to undergo vaccination, as a means of escaping restrictions and returning to normal life [36]. Following the recommendations set forth by the World Health Organization to provide "individuals and communities with actionable, timely, and credible health information online and offline" and to make vaccination a pillar to combat the pandemic [1], the Romanian government appointed a National Coordination Committee on Vaccination Activities against COVID-19, placing a military doctor, colonel Valeriu Gheorghiţă, in charge of steering the vaccination.…”

Section: The Pro-vaccination Campaign In Romaniamentioning

confidence: 99%

Public Engagement with Romanian Government Social Media Accounts during the COVID-19 Pandemic

Gherheș

Cernicova-Bucă

Fărcașiu

2023

IJERPH

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Following international best practice examples, the Romanian government resorted to its social media accounts to disseminate information and unfold an awareness and persuasion campaign to fight the COVID-19 pandemic. The article focuses on the use of the government’s YouTube and Facebook accounts to persuade the population to get vaccinated in 2021 via video messages tailored for this purpose. The research quantified the volume of public engagement with the two waves of the persuasive campaign, finding that, while click-based reactions tended to show a positive attitude toward the campaign, the comments mainly denoted frustration, anger, and anxiety on the part of the public. Moreover, the citizens’ engagement with the campaign messages was by far lower than the number of subscribers and followers of the analyzed social media accounts. The goal of the COVID-19 public health persuasion campaign was to build support for the governmental policy and minimize the risks of the pandemic while vaccination was being rolled out. The public reaction to the governmental campaign showed that a finer and more adapted approach was necessary. This study offers a qualitative basis for informing health communication strategies of the challenges posed by social media platforms used in crisis times.

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Section: The Pro-vaccination Campaign In Romaniamentioning

confidence: 99%