A visualization of the energy-saving problems

Abstract

This paper focuses on the visualization of eco problems and the latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, and often a combination of these. Our study considers the imagery and stylistics of eco poster as a type of public advertising, and ascertains that in the subject of energy-saving a light bulb as the visual stereotype prevails. The paper indicates the importance of system design thinking, the use of creative approaches in the educational process of designers (metaphor, metonymy, hyperbole, association, allegory also) in creating social appeals for a wide audience – from young children to the older generation. Moreover, it emphasized the social value of design, and the aesthetic, moral as well as communicative aspects of visual information of environmental orientation within the context of this study.

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

“…The most crucial part is allocating specific visuals for a particular audience, as each audience interprets visuals based on their value. When creating communication for the public, designers should choose appropriate associations rather than trying to gather all feelings and associations (Pryshchenko et al, 2021). It is nearly impossible to execute different visual directions simultaneously; thus, managing the visual strategic plan is needed to ensure the communication can achieve its maximum output and outcomes (Manzini et al, 2018).…”