A Vision of the Future: Harnessing Artificial Intelligence for Strategic Social Marketing
William Douglas Evans,
Marco Bardus,
Jeffrey French
Abstract:Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable risks, as set out in an open letter signed by leaders in the field, such as Geoffrey Hinton, the “Godfather of AI”. This paper examines how AI can be used as a powerful tool to change pro-social behaviors as part of soci… Show more
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