A virtual perspective: measuring engagement and perspective in virtual art galleries

Ivancic, Daniel; Schofield, Damian; Dethridge, Lisa

doi:10.1504/ijart.2016.078613

Cited by 9 publications

(4 citation statements)

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“…Although high-knowledge participants did value the digital paintings more, it may not be accurate to assume that they disliked in-person pieces. Research has shown that those with an existing appreciation for art are more likely to find virtual artworks more stimulating (Ivancic et al, 2016). But this does not explain why those with less knowledge also valued in person works relatively high.…”

Section: Discussionmentioning

confidence: 99%

Knowledge and the perceived value of paintings: The role of time, presence, and the contagion effect on art evaluation.

Morris¹,

Alvey²

2024

Psychology of Aesthetics, Creativity, and the Arts

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The appreciation, sale, and appraisal of fine art pivots on intrinsic value and biases. Previous research shows that people evaluate art based on factors such as attractiveness, rarity, artistic process, and background information. However, few studies consider the role of viewing art in person versus digitally, or how individual differences affect the perceived value of a piece. Two studies were conducted to explore these factors. In Study 1, 74 participants evaluated three landscape paintings in a lab as an in-person piece or a digital image. Background information about the paintings were manipulated using vignettes. Results show that background information impacts our perception of value in art and can be used to increase the perceived value of art. However, participants with more self-reported knowledge about art judged in-person pieces as significantly less valuable than other participants. In Study 2, 54 participants evaluated a single landscape painting in a lab as both an in-person piece and a digital image. Art knowledge was measured using a recognition task, and the amount of time spent viewing the pieces during that task was recorded. Results show that viewing time mediates the relationship between art knowledge and the perceived value of art, but only when the piece is viewed in person. Those with more knowledge about art spend more time evaluating the piece, then subsequently rate the piece as less valuable when viewed in person. The findings shed new light on the judgment of art, specifically the role of art knowledge on perceived value.

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Section: Discussionmentioning

confidence: 99%

Knowledge and the perceived value of paintings: The role of time, presence, and the contagion effect on art evaluation.

Morris¹,

Alvey²

2024

Psychology of Aesthetics, Creativity, and the Arts

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“…However, highly important factors such as the degree of enjoyment are present within the hedonic qualities. Enjoyment, in particular, is a key parameter in XR evaluation approaches employed by researchers [35][36][37], who include it as a major criterion. In the findings, the application of AR has been characterized as enjoyable and, in fact, received the most positive score amongst the assessed factors (pairs of opposite statements).…”

Section: Discussion Of Research Methodology and Findings Analysismentioning

confidence: 99%

Evaluating the Impact of XR on User Experience in the Tomato Industrial Museum “D. Nomikos”

Sylaiou,

Dafiotis,

Fidas

et al. 2024

Heritage

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This study presents the background and the evaluation of integrating eXtended Reality (XR) in the permanent exhibition at the Tomato Industrial Museum “D. Nomikos”. This paper firstly provides the context of this study by outlining the methodological, technological, and museological approaches undertaken to integrate XR in a quest to enhance visitors’ meaningful engagement with the industrial heritage-related exhibition. Storytelling and narration are key elements of the museum’s museological design through audio tours and interactive AR-based visualization n of the machinery’s role and function. This paper presents and discusses the design of the evaluation methodology employed in the context of pertinent methods and approaches used in related research. This study investigates the effectiveness of XR for audience engagement and the added value that such technologies offer to the user experience as well as possible improvements. The main method adopted for gathering quantitative data is the User Experience Questionnaire (UEQ), and for qualitative data, through semi-structured interviews. Moreover, the findings are analyzed, interpreted, and discussed. Based on a case study, this paper offers a broader discussion of the challenges and prospects connected to the quest of employing emerging technologies and assessing their impact on visitors’ museum experience, reaching conclusions for future directions in the field.

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“…This theory is also applicable to VR exhibitions [49], as studies have shown that immersion in VR environments is a key predictor of customer satisfaction [50]. Immersion describes user behavior in the virtual world and helps us understand the value and quality of users' virtual experiences [51]. Through VR exhibitions, users can appreciate artworks, gain artistic information, experience the visual impact of artworks, and obtain a pleasant aesthetic experience [3].…”

Section: Experience Economy Theorymentioning

confidence: 99%

Investigating User Experience of VR Art Exhibitions: The Impact of Immersion, Satisfaction, and Expectation Confirmation

Cheng,

Xu,

Pan

2024

Informatics

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As an innovative form in the digital age, VR art exhibitions have attracted increasing attention. This study aims to explore the key factors that influence visitors’ continuance intention to VR art exhibitions using the expectation confirmation model and experience economy theory and to explore ways to enhance visitor immersion in virtual environments. We conducted a quantitative study of 235 art professionals and enthusiasts, conducted using the partial least squares structural equation modeling (PLS-SEM), to examine the complex relationship between confirmation (CON), Perceived Usefulness (PU), Aesthetic Experiences (AE), Escapist Experiences (EE), Satisfaction (SAT), and Continuance Intention (CI). The results show that confirmation plays a key role in shaping PU, AE, and EE, which in turn positively affect visitors’ SAT. Among these factors, AE positively impacts PU, but EE have no impact. A comprehensive theoretical model was then constructed based on the findings. This research provides empirical support for designing and improving VR art exhibitions. It also sheds light on the application of expectation confirmation theory and experience economy theory in the art field to improve user experience and provides theoretical guidance for the sustainable development of virtual digital art environment.

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A virtual perspective: measuring engagement and perspective in virtual art galleries

Cited by 9 publications

References 0 publications

Knowledge and the perceived value of paintings: The role of time, presence, and the contagion effect on art evaluation.

Knowledge and the perceived value of paintings: The role of time, presence, and the contagion effect on art evaluation.

Evaluating the Impact of XR on User Experience in the Tomato Industrial Museum “D. Nomikos”

Investigating User Experience of VR Art Exhibitions: The Impact of Immersion, Satisfaction, and Expectation Confirmation

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