Abstract:Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the interplay between these two aspects: opinion formation and information cascades in online social networks. We present a new model that allows us to quantify how users change their opinion as they are exposed to viral content. Our model is a combination of the popular Friedkin-Jo… Show more
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