A Vide Survey on Product Development and Commercialization Process

Abstract

The purpose of this paper is to focus on new Product Development (NPD) and Commercialization Process based on previous researches since 1963. We intend the articles to serve two major goals. Firstly, we hope that it will be useful for researchers and postgraduate students who are interesting in understanding of commercialization process for NPD. Secondly, this article is useful for R&D managers to understand how can commercialize a new product. Finally the practical implementations of each article along with its findings as major factors for impacting on NPD process are presented in a table on discussion and result part.