A value-oriented approach to new product development using real options

Jägle, Axel J.; Durrani, T.S.

doi:10.1109/ems.2000.872492

Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139)

DOI: 10.1109/ems.2000.872492

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A value-oriented approach to new product development using real options

Axel J. Jägle

T.S. Durrani²

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Cited by 2 publications

References 6 publications

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Management tools for real options techniques and task analysis

Durrani

Forbes²,

McKinven³

IEMC'01 Proceedings. Change Management and the New Industrial Revolution. IEMC-2001 (Cat. No.01CH37286)

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This paper is concerned with the extension of work presented at the last IEMC, where a new methodology was proposed for the assessment and validation of the value delivered in the development of new products based on the use of real options techniques [1]. It has become evident that the real options approach offers a more robust alternative to current project evaluation processes, and that there is a need for a user friendly, easy assimilated tool that can be used to implement these techniques

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Management tools for real options techniques and task analysis

Durrani

Forbes²,

McKinven³

IEMC'01 Proceedings. Change Management and the New Industrial Revolution. IEMC-2001 (Cat. No.01CH37286)

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Resource allocation analysis techniques

McKinven

Durrani

Forbes

IEEE International Engineering Management Conference

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This paper proposes an Organisation Resource Profile, and provides an analysis of the reasons for the Profile being an excellent source of information that can be modelled to effect several analyses. The paper outlines the advantage of resource based analysis, and presents details of ROSTA (Resource Oriented Simulation Task Analysis), which is a package developed to facilitate the analysis of resource deployment and utilisation, for single or multiple projects. The paper also studies the application of resource based analysis for the implementation of a practical Real Options Model. The paper includes outlines of other analysis techniques that have been developed from the perspective of an Organisational Resource profile, covers such tools as Uncertainty Tree Analysis, and utilises Hierarchical Resource Allocation techniques to examine an organisation's resource structuring. Finally, the paper investigates a process of mapping and future market penetration, using resource compatibility as an indicator of future market feasibility

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A value-oriented approach to new product development using real options

Cited by 2 publications

References 6 publications

Management tools for real options techniques and task analysis

Management tools for real options techniques and task analysis

Resource allocation analysis techniques

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