volume 28, issue 2, P157-175 2020
DOI: 10.1108/mbr-03-2020-0058
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Michel Hermans, Armando Borda Reyes

Abstract: Purpose This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin America to argue that the region’s specific institutional characteristics have consequences for within-firm decision-making regarding internationalization strategies. Additionally, the study suggests that to develop a more specific understanding of international business in emerging markets, it is importan…

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