We report the identification of a new family of DNA-binding proteins from our characterization of the dead ringer (dri) gene of Drosophila melanogaster. We show that dri encodes a nuclear protein that contains a sequence-specific DNA-binding domain that bears no similarity to known DNA-binding domains. A number of proteins were found to contain sequences homologous to this domain. Other proteins containing the conserved motif include yeast SWI1, two human retinoblastoma binding proteins, and other mammalian regulatory proteins. A mouse B-cell-specific regulator exhibits 75% identity with DRI over the 137-amino-acid DNA-binding domains of these proteins, indicating a high degree of conservation of this domain. Gel retardation and optimal binding site screens revealed that the in vitro sequence specificity of DRI is strikingly similar to that of many homeodomain proteins, although the sequence and predicted secondary structure do not resemble a homeodomain. The early general expression of dri and the similarity of DRI and homeodomain in vitro DNA-binding specificity compound the problem of understanding the in vivo specificity of action of these proteins. Maternally derived dri product is found throughout the embryo until germ band extension, when dri is expressed in a developmentally regulated set of tissues, including salivary gland ducts, parts of the gut, and a subset of neural cells. The discovery of this new, conserved DNA-binding domain offers an explanation for the regulatory activity of several important members of this class and predicts significant regulatory roles for the others.The large number of developmentally significant transcription factors found in a wide variety of metazoans can be grouped into a surprisingly small number of gene families, each encoding proteins with a related DNA-binding or dimerization motif (8,14). Protein motifs such as the homeodomain, zinc finger, bZIP, POU, Ets, and Forkhead/HNF-3 domains have been widely conserved during evolution and are used in a variety of regulatory roles.Within the homeodomain group of regulators (see reference 12 for a review), DNA-binding domains encoded by functionally different genes exhibit striking similarities in DNA-binding specificity. For example, the Ultrabithorax and engrailed genes encode homeodomain proteins (UBX and EN, respectively) that bind in a sequence-specific fashion to the same DNA sequences in vitro (1, 7). One of the ways in which the specificity of homeodomain protein action can be conferred in vivo, despite this similarity in binding properties, is by association with other factors. For example, the affinity of UBX for particular binding sites is modified by cooperative interactions with the EXD homeodomain protein (4, 32). From these recent reports and from the genetic analysis of the in vivo role of the homeodomain (11, 18), it is clear that our understanding of gene regulation during development is far from complete, even at the level of identification of the factors involved.The similarity of the in vitro DNA-binding...