A Uniform Approach? Designing Australian National Identity at the Sydney 2000 Olympic Games

Berry, Jess

doi:10.1093/jdh/eps016

Cited by 4 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Rebranding can also occur for repositioning purposes within changed market conditions (Huppatz 2005;Berry 2012) or to forge new associations for a company and/or product within specific spatial and/or temporal circumstances (Denison 2010, 553-4). Other motivating factors can also include, decisions, events or processes causing a change in a company's structure, strategy or performance of sufficient magnitude to suggest the need for a fundamental redefinition of its identity.…”

Section: Itv In 2013: Brand Architecture and Rebrand Overviewmentioning

confidence: 99%

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Garner¹

2015

Critical Studies in Television: The International Journal of Te

View full text Add to dashboard Cite

This article extends existing work in Television Studies on branding through a study of rebranding practices. To this end, the discussion takes the mainstream UK commercial broadcaster ITV's 2013 rebranding as a case study and examines both the institutional contexts motivating change and the construction of its altered brand image through publicity materials. Engaging with the latter allows for strategies of what I have called brand reconciliation as, despite focusing on the channel's contemporary output, publicity stills demonstrating the channel's new logo attempt to activate popular audience memories of the broadcaster and unite its 'past' and 'present' incarnations.Keywords: ITV, rebranding, television industry, UK, popular memory, public service.On the 14 January 2013, ITV plc-the organisation that runs the UK's commercially funded television network founded in 1955-implemented a major re-brand. Using this overhaul of both the wider company and the main ITV channel as a case study, this article extends discussions of television and branding in two ways. Firstly, the article focuses on institutional rebranding and considers why a television company and channel radically altered its public image. Preceding academic work on tele-rebranding has offered a slightly one-dimensional account of these processes by equating such decisions with either 'networks struggling in the ratings' or being 'adopted at times of crisis ' (Johnson 2012, 139). Developing these positions, this article argues that other institutional factors must be considered on a case-by-case basis to achieve a more nuanced understanding of why television institutions (and their individually-branded channels) undergo rebranding exercises.

show abstract

Section: Itv In 2013: Brand Architecture and Rebrand Overviewmentioning

confidence: 99%

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Garner¹

2015

Critical Studies in Television: The International Journal of Te

View full text Add to dashboard Cite

show abstract

Getting a head start: the 2032 Olympic Movement through the preferred candidature bid involving Brisbane, Australia

Tham

2022

Sport in Society

View full text Add to dashboard Cite

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

Miller

Merrilees

Yakimova

2013

Int J Management Reviews

110

View full text Add to dashboard Cite

In the field of corporate rebranding, which is an emerging area of research, the literature consists largely of descriptive case studies that are scattered across diverse contexts. These studies take divergent theoretical perspectives that often inform only aspects of rebranding, leaving researchers and managers without a comprehensive understanding of the corporate rebranding process. In adopting a holistic theory of corporate rebranding to organize a review of the literature, this study aims to present an integrated review of the major enablers and barriers to corporate rebranding, with special attention to contextual factors. Through an examination of 76 cases in 61 articles, the paper contributes a new general model of corporate rebranding. Unlike previous models of corporate rebranding, the new model incorporates both single‐ and multi‐phase enablers and barriers. Critical to successful corporate rebranding are the identification and application of six major enablers, including strong rebranding leadership and coordination among multiple functions and stakeholder groups. The new model suggests directions for future research, and the paper discusses how managers can use the model to inform rebranding practice and improve corporate rebranding outcomes.

show abstract

A Uniform Approach? Designing Australian National Identity at the Sydney 2000 Olympic Games

Cited by 4 publications

References 0 publications

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Getting a head start: the 2032 Olympic Movement through the preferred candidature bid involving Brisbane, Australia

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

Contact Info

Product

Resources

About