2019
DOI: 10.1007/978-3-030-31129-2_34
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A Unified Model for the Use and Acceptance of Stickers in Social Media Messaging

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Cited by 24 publications
(24 citation statements)
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References 25 publications
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“…There were various reasons for choosing PLS-SEM in the study. First, as the research is an extension of a current theory, PLS-SEM was considered the best option [17]. Second, the complex models within exploratory research can be effectively tackled with the help of PLS-SEM [18].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…There were various reasons for choosing PLS-SEM in the study. First, as the research is an extension of a current theory, PLS-SEM was considered the best option [17]. Second, the complex models within exploratory research can be effectively tackled with the help of PLS-SEM [18].…”
Section: Discussionmentioning
confidence: 99%
“…Past studies have focused on the importance of e-learning and its implementation all over the world; some have focused on the continuous use of e-learning [3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19] and some on the effect of either teachers' or students' attitudes towards e-learning [20][21][22][23][24][25][26]. In other words, no studies have put forward the implementation of two models that focus on how the perceived interactivity of education technology influences teachers' and students' perceptions and urges them to continue using the technology.…”
Section: Introductionmentioning
confidence: 99%
“…With the final goal to examine the proposed hypotheses, the relationships that the theoretical constructs for the structural model have with each other were assessed via a structural equation model that had SEM-PLS with the maximum likelihood estimation [6,24,25,42,[112][113][114][115]. As appeared in Table 4 and Figure 3, the model had a high predictive power [116], that's, the percentage of the variance within perceived usefulness, perceived ease of use, and e-learning system acceptance are nearly 70%, 70%, and 71%, separately .…”
Section: Structural Model Analysis (Sem)mentioning
confidence: 99%
“…The structural equation modeling (SEM) approach [88][89][90][91][92][93][94][95][96] was used to test the aforementioned nine hypotheses together. The variance described (R2 value) by each path and every hypothesized connection's path significance in the research model were assessed.…”
Section: Hypothesis Testing and Coefficient Of Determinationmentioning
confidence: 99%