2006
DOI: 10.1002/cb.182
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A typology of motor vehicle consumers using motives for leasing versus financing

Abstract: *Previous consumer research suggests that individuals who finance high-cost items tend to differ from those who lease the same items. Some differences are economic, such as income and wealth, while other dissimilarities involve non-economic issues such as personal preferences. We employ non-hierarchical cluster analysis to create consumer segments of motor vehicle lessees and financers based on motives for leasing versus financing and demographics. Five segments were uncovered. Lessees predominate in two categ… Show more

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Cited by 3 publications
(1 citation statement)
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“…"Reference [20]" suggested that individuals who finance high-cost items tend to differ from those who lease the same items. In this particular study, the authors investigated the economic issues and non-economic issues regarding motor vehicle leasing.…”
Section: Introductionmentioning
confidence: 99%
“…"Reference [20]" suggested that individuals who finance high-cost items tend to differ from those who lease the same items. In this particular study, the authors investigated the economic issues and non-economic issues regarding motor vehicle leasing.…”
Section: Introductionmentioning
confidence: 99%