A Typology of Customer Co-Creation in the Innovation Process

Innovation in Public Service Delivery: Civic Participation in Slovakia

“…According to Piller, Ihl and Vossen (2010), the active participation of citizens is a creative and social process based on collaboration between producers (in our case the local government) and users (citizens). Nambisan and Nambisan (2013) argue that civic participation is an act of involving end-users directly, in some cases repeatedly, in creating products or in the innovation processes.…”

Innovation Instruments to Co-Create Needs-Based Solutions in a Living Lab

“…Although it seems that everyone is co-creating, actual success in co-creation depends on selecting and properly using appropriate methods and processes, because they can significantly affect project outcomes (Piller et al, 2010;Steen et al, 2011). Furthermore, small and mediumsized enterprises (SMEs) often do not have the resources, or all the needed competencies, to carry out the innovation activities (e.g., .…”

Digitalization: The Way to Tourism Destination’s Competitive Advantage (Case Study of Indonesia Marine Tourism)

“…The service excellence that was pursued by every organization and business entity, has now become the very basic attributes of a product, while customers now seek the best experiences that are very personalized and available in real time [3]. The experience economy has also change customers' roles as very active actors to determine experiences that they wish to have, and that they demand for high involvement and engagement in the creation of their own experiences from the ideation to the consumption stages [18]. It is the rapid development of digital technology that has made the very personalized products and services while enabled customers to co create their unique experiences by mixing and matching different products and services from different companies [3].…”