Today it is rare to find a college of education (COE) that does not request faculty to include metrics in annual reports of their scholarly productivity (e.g., number of articles published in high-impact factor journals, H-factors, altmetrics, citations, funded grants). At the same time, faculty and COEs alike often struggle to understand if and how the educational research they produce is useful and used among wider stakeholders (Southerland, Gadsden, & Herrington, 2014). The gap between research production and potential use is likewise reflected in university promotion and tenure practices, which increasingly rely on indirect measures of research quality (Cooper, 2015a). For example, the journal impact factor (JIF) is a metric that reveals little about the quality or relevance of any article, yet it remains one of the most influential indicators for research accountability and to distribute incentive (Piwowar, 2013). Many scholars recognize the limitations of indirect metrics and seek to broaden definitions of scholarly impact (e.g.