A threshold citation analysis in marketing research

Abstract

Purpose -The objective of this paper is to simultaneously identify influential articles, journals, institutions, and researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach -The threshold citation analysis counts the number of times a research work is cited by articles published in a set of elite marketing journals. In order to be included in the analysis, the research work must be cited 18 or more times. This threshold is used to measure influence and is unique in the ranking of marketing research. The threshold citation analysis incorporates the quality, the importance, and the influence of research works in the ranking criteria and is not limited to a set of journals nor confined by the year a research work is published. Findings -The three frequently cited articles in marketing research are Fornell and Larcker, Baron and Kenny, and Anderson and Gerbing. Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research are the three marketing journals having the greatest influence in marketing research. As for the ranking of institutions, the three most influential institutions in marketing research are Northwestern University, the University of Pennsylvania, and the University of Michigan while the three frequently cited authors in marketing research are Richard Oliver, Valarie Zeithaml, and James Anderson. Originality/value -First, this study identifies influential research works, journals, institutions, and researchers in marketing simultaneously and is in sharp contrast to the traditional approaches that identify influential research works, journals, institutions, and researchers separately. Second, this analysis mitigates the limitations that have plagued the quantity oriented publication-based approach and the quality oriented citation-based approach, making these findings more robust and inclusive. Finally, this paper identifies non-marketing journals, non-marketing articles, and scholarly books that have significant impact on contemporary marketing research. Consequently, this study offers new and comprehensive insights to the rankings research in marketing that were neglected by previous studies.

Accounting Research: A Bibliometric Analysis

“…() developed a similar approach by using a dissertation citation analysis and by using an author affiliation index that indicates the percentage of publications in the journal from authors affiliated to institutions in the top 100 (Chan et al. b).…”

“…Chan et al. (b) provided an overview of research in accounting and finance in Australia and New Zealand during 1991–2010. Some other research has been more specific, analysing a particular feature including author analysis (Danielson and Heck ), institutions (Reinstein and Calderon ) and journals (Jones and Roberts ).…”

“…Under this framework, Lowe and Locke (2005) developed a survey of British accounting academics in order to establish the quality of the journals. Chan et al (2009) developed a similar approach by using a dissertation citation analysis and by using an author affiliation index that indicates the percentage of publications in the journal from authors affiliated to institutions in the top 100 (Chan et al 2012b).…”

“…Qu et al (2009) studied the North American region to analyse the influence of US elites in disseminating Canadian accounting research. Chan et al (2012b) provided an overview of research in accounting and finance in Australia and New Zealand during 1991-2010. Some other research has been more specific, analysing a particular feature including author analysis (Danielson and Heck 2010), institutions (Reinstein and Calderon 2006) and journals (Jones and Roberts 2005).…”

“…Some of them used bibliometric indicators to assess the general state of the field (Brown and Gardner 1985a;Brown 1996). Many others have also studied different fundamental aspects including journal rankings (Bonner et al 2006;Chan et al 2009) and regional analysis (Chan et al 2012b;Qu et al 2009). Moreover, several papers have developed a cross-disciplinary analysis comparing accounting with other related disciplines, including marketing and finance (Bernardi et al 2008;Swanson 2004).…”